Search, Performance Max, and remarketing built on conversion data you can trust, not guesswork. We will not scale Google Ads on broken tracking. Measurement first, then media that makes money.
We are specialists who own the measurement stack. Ads and creative only work when the feedback loop is honest.
Compare
DIY
Typical agency
7 Hills Webmasters
Before scaling spend
Increase budget and hope
Often scale on platform-reported conversions
Confirm conversion tracking first
Account ownership
Yours
Sometimes held in the agency’s account
We recommend it stays in your name
Who does the work
Whoever has time in-house
Varies; work is often passed between teams
Senior, hands-on specialists
Measurement
Rarely checked
Often taken at face value
Tracking verified before anything scales
Reporting
Platform default reports
Can lean on vanity metrics
Plain-language reporting tied to leads and revenue
You always know where things standWho owns what, what is done, and what is next.
Clear scope before we startYou see what’s included, and what isn’t, before any work begins.
Reply within one business dayEvery inquiry gets a clear next step.
How we work
A process you can hand to your team.
We audit, implement, optimize, and report. You always know who owns what, what is done, and what is next.
01
Stabilize data
Confirm conversion tracking before we scale spend or change bid strategies.
02
Build & launch
Campaign architecture matched to your funnel and margins.
03
Optimize
Queries, creatives, audiences, and bids iterated on signals you can trust.
Proof
Brands we’ve worked with.
Legal tech, fitness, finance, healthcare and local businesses. See our work.
What working with us looks like
01
Direct access to the specialist doing the work
Senior, hands-on attention without agency bloat. You talk to the people who actually build and run your setup.
02
Clean tracking before ad spend
We fix tracking before we scale spend. If the data is wrong, every optimization is expensive noise.
03
Plain-language reporting
Reporting that connects spend to outcomes. No vanity dashboards, just decisions you can act on.
FAQ
Google Ads questions, answered.
What’s included in the free Google Ads audit?
We check conversion tracking first, then account structure, search terms, bidding, assets and landing pages, and send you a prioritized action plan.
How much should I spend on Google Ads?
It depends on your market, competition, margins and goals. After the audit we recommend a realistic test budget rather than a one-size-fits-all number.
Should I use Performance Max?
PMax can work well when conversion tracking is solid and there’s enough data. It’s not always the right first step: we’ll tell you whether Search, Shopping, PMax or a mix fits your account.
What are Enhanced Conversions?
A Google Ads feature that sends hashed first-party data (like an email address) with conversions to improve measurement accuracy in a privacy-safe way.
Who owns the Google Ads account?
We recommend the account stays in your name, with us added as users, so your data and history stay with your business.
Can you fix Merchant Center disapprovals?
Yes. We diagnose feed and policy issues, fix attributes, images and landing pages, and connect the feed to Shopping and Performance Max.
Contact
Get your free Google Ads account audit.
Or ask about any Google Ads service. Tell us about your stack and goals.
What happens after you submit
We reply within one business dayA real person reads every inquiry.
A short call or a few questionsWe learn your goals, stack and what’s broken.
Audit and a clear planWe come back with findings and next steps in plain language.
You decideUse the plan with your own team, or have us implement it.