Clean measurement is the foundation. We audit, fix, and harden your tracking so every optimization decision is trustworthy. We are specialists who own the measurement stack. Ads and creative only work when the feedback loop is honest.
Google Analytics 4
Google Tag Manager
Looker Studio
BigQuery
Meta Pixel & CAPI
Google Ads
Hotjar
Google Cloud
Shopify
WordPressIf you nodded at any of these, start with the free GA4 & GTM health check.
Each service stands on its own, or we combine them into one plan. Click a card to get a quote for that service.
You’re not sure GA4 is collecting the right data, or collecting it once.
What we do
We review property settings, data streams, events, key events, attribution and filters against how your business actually makes money.
Deliverables
Your container has grown for years and nobody knows what fires where.
What we do
We inspect every tag, trigger and variable, test firing in preview mode, and flag duplicates, dead tags and risky custom code.
Deliverables
Old agency tags, duplicate pixels and messy naming make every change risky.
What we do
We tidy or rebuild the container around a clear data layer, with naming standards and versioned, documented changes.
Deliverables
Ad platforms are optimizing on missing or inflated conversions.
What we do
We implement leads, purchases and key events across GA4, Google Ads (including Enhanced Conversions), Meta Pixel + Conversions API and the LinkedIn Insight Tag.
Deliverables
Ad blockers, browser limits and consent rules mean browser-only tracking misses data.
What we do
We set up server-side GTM (sGTM) hosted on Stape or Google Cloud, first-party data collection, and Consent Mode v2 so measurement respects user choices.
Deliverables
Reporting eats hours and still doesn’t show what’s working.
What we do
We build Looker Studio dashboards on GA4, ad platforms, Google Sheets or BigQuery, focused on the few numbers that drive decisions.
Deliverables
Traffic arrives, but too few visitors become leads or customers.
What we do
We analyze funnels in GA4, review heatmaps and session recordings in Microsoft Clarity or Hotjar, and run A/B tests on clear hypotheses.
Deliverables
We are specialists who own the measurement stack. Ads and creative only work when the feedback loop is honest.
| Compare | DIY | Typical agency | 7 Hills Webmasters |
|---|---|---|---|
| Starting point | Install tags and hope | Often jump straight to campaigns | Audit the tracking first, then fix it |
| Container hygiene | Tags pile up over the years | Varies by account | Data layer, naming standards and handoff docs |
| Who does the work | Whoever has time in-house | Varies; work is often passed between teams | Senior, hands-on specialists |
| Measurement | Rarely checked | Often taken at face value | Tracking verified before anything scales |
| Reporting | Platform default reports | Can lean on vanity metrics | Plain-language reporting tied to leads and revenue |
We audit, implement, optimize, and report. You always know who owns what, what is done, and what is next.
Map every key event, find gaps and double counts, and document what is broken.
Rebuild containers, tags, and destinations so platforms share the same truth.
Handoff docs, naming standards, and a light QA rhythm so tracking stays clean.
Legal tech, fitness, finance, healthcare and local businesses. See our work.
Senior, hands-on attention without agency bloat. You talk to the people who actually build and run your setup.
We fix tracking before we scale spend. If the data is wrong, every optimization is expensive noise.
Reporting that connects spend to outcomes. No vanity dashboards, just decisions you can act on.
A review of your GA4 property and GTM container. We flag missing, broken or double-counted events and send a prioritized fix list in plain language, which you can use with or without us.
Viewer or read access to GA4 and GTM is usually enough for an audit. For fixes we ask for edit and publish access. We work inside your accounts, so the setup stays with you.
They use different attribution models, conversion windows and counting rules, and both lose some data to consent choices and ad blockers. Some difference is normal. Large or unexplained gaps usually mean something is broken.
Server-side tracking sends events through your own tagging server (for example sGTM on Stape or Google Cloud) instead of only the browser. That makes data collection more resilient and gives you more control. Not every business needs it: the audit tells you whether it’s worth it for your volume and stack.
Google’s framework that adjusts how Google tags behave based on a visitor’s consent choices. It matters most if you advertise to users in the EEA or UK and want to keep using measurement and remarketing features properly.
Yes. We implement GA4, GTM, pixels and server-side tracking on Shopify, WordPress/WooCommerce and custom sites.
Or ask about any Web Analytics & Reporting service. Tell us about your stack and goals.